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The latest round of funding for AI-powered advertising platform Iterable has raised $200 million from venture capital firm Wiggers. The investment will support hiring and marketing efforts and R&D initiatives. The company has already secured over 800 clients. The funding is expected to double the company’s staff to 600 people in the next 12 months.

Iterable’s newer AI-powered products

Iterable’s latest AI-powered products offer marketers the most comprehensive personalisation strategy. Using its Predictive Goals product, brands can define their conversion goals, create custom predictions, and tailor their messaging to each user. The company also offers Explainable AI, a platform that helps marketers analyse the effectiveness of AI-powered campaigns. Predictive Goals offers a comprehensive view of a marketing campaign, including insights about the performance of a campaign and what can be improved.

Another recent product from Iterable is Brand Affinity, an intelligent personalization solution that helps marketers measure customer sentiment and create meaningful experiences. The platform uses Iterable’s AI to calculate customer sentiment, eliminating many of the tedious tasks that marketers must perform manually. This means that brands can optimize the content and messaging that they send to their customers and build lasting relationships with them.

Iterable Information uses a combination of real-time consumer and event data to create a dynamic segmentation of customers. The company has hundreds of demographic and behavioral fields available to create highly customized profiles. Iterable’s AI-powered products also give marketers detailed insights about customers’ buying behaviors and what they respond to. This allows marketers to approach their work with the high-impact mindset of a data scientist.

Iterable’s newer AI powered products are an important part of the company’s strategy. The company’s AI Optimization Suite contains many new features that improve the user experience. Iterable’s AI algorithms are also able to personalize recommendations by using historical marketing data. They can even predict when customers are most likely to engage with their ads.

The company’s platform also features a chat function, which makes it easy to get help when you need it. These chat functions allow users to ask questions and receive answers instantly. Iterable also provides a variety of tools to create campaigns, welcome campaigns, and segmentations.

Brand Affinity

Iterable’s Brand Affinity is a powerful AI product that automatically calculates a score based on customer interactions. It uses email and mobile engagement indicators to determine how audience members feel about a brand. Then, it converts the signals into affinity labels that marketers can use to tailor their marketing campaigns.

With this technology, brands can understand the sentiment of their customers and tailor their communications to their needs and desires. This enables marketers to increase retention, create affinity-based segments and mitigate churn. Unlike traditional marketing methods, this tool is able to predict consumer sentiment and make recommendations based on that data.

Moreover, Brand Affinity can be used anywhere in the Iterable platform. For example, hospitality companies can use this technology to personalize their message content based on a user’s preference. Using the Brand Affinity message builder, hospitality and travel companies can create unique experiences for each customer. They can even integrate their affinity labels into conditional logic to personalize offers and campaigns.

The brand-affinity labels are generated once a week. This data is collected from interactions between customers and companies through emails, push notifications and in-app messages. Iterable uses this information to make the customer experience better. The new money will be used for marketing, hiring and R&D.

Iterable’s dashboard

Iterable is a cross-channel platform for customer experience design that has just closed a $200 million series E round, which values the company at $2 billion post-money. The startup will use the funds to hire more employees, expand its product offerings, and expand geographically. The company already has more than 800 clients and is expanding rapidly.

One of the main features is Brand Affinity, which automatically computes a score based on customer interactions. Then, the tool turns those signals into affinity labels, which marketers can use to categorize their audience’s feelings about a brand. The product also has sent time optimization, which analyses historical email behavior to personalize the send time to each recipient.

Iterable was founded by two former Google employees, Andrew Boni and Justin Zhu. The founders came up with the idea to build a cross-channel campaign management system that leverages big data analytics to optimize time, frequency, and channel. Iterable’s system enables marketers to easily understand which channels are most effective and how to optimize them for optimal results.

Funds will be spent on hiring, marketing, and R&D initiatives

The new round of funding will help iterable accelerate its R&D initiatives. The new money will also help the company grow its engineering and operations teams, and build its go-to-market organization. The investment came from investors including Insight Partners, Moment Ventures, and Y Combinator, as well as Medallia CEO Borge Hald.

Iterable is a series E “centurur” startup with more than 1,000 customers and a revenue stream exceeding $100 million per year. Founded in 2007, it recently expanded into Latin America and Asia Pacific territories. The company’s AI Optimization Suite enables brands to centralize and analyze customer data. It uses this information to craft individualized campaigns. Iterable’s predictive goal functionality helps brands set goals and predict customer responses to messages.

Iterable Raised $200 Million in a Series 2 Investor Round

Iterable, a cross-channel customer experience platform, has raised $200 million in a Series E investment round. Silver Lake, Glynn Capital, Adams Street, and Deutsche Telekom Capital Partners participated in the round, which valued Iterable at $2 billion post-money. The company uses big data analytics to improve customer engagement across channels and time. The company will use the funding to expand its customer base and hire more employees.

The company’s AI product, called Brand Affinity, automatically calculates a score based on customer interactions. It converts these signals into affinity labels for marketers to use in campaign creation. This feature helps marketers better understand customer sentiment and respond to it with more relevant campaigns.

With Iterable, marketers can orchestrate their desired campaigns, including welcome campaigns, targeted sales, and product updates. They can also deploy cart abandonment flows and define rules-based triggers to create a renewal sequence. Likewise, salespeople can use cross-channel segmentation and drag-and-filter filters to create cross-channel customer segments.

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