Influencer marketing is at a boom, and it’s going to grow in the coming years. Most businesses have already integrated influencer marketing into their monthly marketing practices. However, some businesses that lack the right results from this marketing and drain high investment.
Don’t worry; below are some easy tips to enhance influencer marketing results.
Know Your KPI: KPI, aka Key Performance Indicator, is crucial to run successful influencer marketing. However, many marketers set up a high budget for influencer marketing without getting satisfactory results. Without having a KPI, it’s tough to evaluate the effectiveness of your marketing practices and consider them for future marketing campaigns.
The KPI for influencer marketing differs based on your marketing objective. The KPI for the brand awareness campaign is different from the sales objective.
Select the Right Influencer: Influencer selection is the game changer in any marketing practice. When putting your hard-earned money into influencer marketing, selecting the right influencer that fits your marketing needs and has a handsome follower count is essential.
Check the below-listed pointers when selecting the right influencer for your marketing:
- Check the quality of followers
- Check the frequency of posts
- Check followers count
Many other pointers are there that you must consider when selecting the right influencer for your marketing practices. Shanell Grant is a perfect example of a good influencer who focuses on delivering quality content to readers.
Work with Micro-Influencer: You are already familiar with different categories of influencers. Among them, micro-influencers are the right person for your marketing practices. The biggest benefit of micro-influencers is the budget. Micro-influencers have lower price quotations compared to mega-influencers/celebrities. Regardless of the low price, micro-influencers have a good follower count, making them a better option.
Focus on Popular Social Channels: The selection of social channels matters when you are putting your money into influencer marketing. Facebook is a good platform, but it doesn’t fit all marketing objectives. Twitter, Facebook, LinkedIn, Snapchat, and Pinterest are some prominent social channels you must consider when planning your influencer marketing strategy.
The right social platform will definitely serve you above-expectation results. Hence, you must research well before selecting the right social channel.
Integrate Paid Ads: Paid marketing significantly impacts your ongoing marketing practices. However, it’s better if you can integrate influencer marketing with paid ads. Paid ads will help in promoting the scope of your influencer marketing content to a vast audience, offering better exposure and bringing new footfall to your website/services. All social channels provide you Ad platform to run effective ads alongside influencer marketing.
Add Influencer Marketing Testimonials: When working with influencers, you can easily ask for their testimonial and use them on your website to showcase your expertise and product quality. Video testimonials can do wonders in uplifting the sales and traffic count.
Remember, the way influencer marketing works has changed a lot. Recently global outbreak was one of the best examples. Simultaneously, influencer marketing is also expected to fluctuate by the upcoming recession. Click here to learn how the recession will affect influencer marketing.